How We Create Optimized Content

• get article ideas from keyword research
• grab google trends, google instant and related searches
• research top 5 ranking sites for keywords
• get remaining industry info from client
• target 5 - 15 keywords per page
• assign a lead funnel stage - awareness, comparing, decision
• competitive research to see what platforms similar keywords perform best on so we can set a content purpose
• content purpose - links, shares, download, sale, newsletter, lead, etc
• design a content template as per the above
• write articles
• edit articles for reading ease and grade level
• add in keywords in formatting as per search engine algorithms so that they rank for keywords (see on page seo article)