How We Create an Optimized URL Structure

• separate pages and articles by main, blog, geo and landings
• create categories and sub categories as per relevant keywords
• work keywords into categories, subcategories and page names
• do a full spider of the website
• set any pages or articles with url errors to the correct destinations through canonicals and redirects
• 301 redirect http to https and errors 
• 301 redirect http://, http://www, http://site.com. http://www.site,com/, etc and all https variations to the preferred hostname